海外用户玩儿微信
Overseas Users of WeChat
StartReading
An article about WeChat's international expansion and marketing.
43 new words
用户yònghùuser
一项通信服务刚进入海外市场时，用户并不一定了解它的名称和背景，各地对同一件产品的称谓也可能完全不同。
When a mobile messaging app first enters an overseas market, users may not know its name or background, and the same product can be referred to quite differently from place to place.
颠球diān qiúto juggle a soccer ball
有的公司召开发布会，请球星、明星或华裔移民担任代言人，让球星在台上颠球给观众看；有人在直播中抱着自己的宝贝，一边哄孩子一边介绍功能，偶尔还逗孩子笑，也有人请书法家写下祝福，一幅出自名家手笔的字，比任何广告都好看。
明星míngxīngstar, celebrity
有的公司召开发布会，请球星、明星或华裔移民担任代言人，让球星在台上颠球给观众看；有人在直播中抱着自己的宝贝，一边哄孩子一边介绍功能，偶尔还逗孩子笑，也有人请书法家写下祝福，一幅出自名家手笔的字，比任何广告都好看。
直播zhíbōto make a live broadcast
有的公司召开发布会，请球星、明星或华裔移民担任代言人，让球星在台上颠球给观众看；有人在直播中抱着自己的宝贝，一边哄孩子一边介绍功能，偶尔还逗孩子笑，也有人请书法家写下祝福，一幅出自名家手笔的字，比任何广告都好看。
宝贝bǎobèibaby
有的公司召开发布会，请球星、明星或华裔移民担任代言人，让球星在台上颠球给观众看；有人在直播中抱着自己的宝贝，一边哄孩子一边介绍功能，偶尔还逗孩子笑，也有人请书法家写下祝福，一幅出自名家手笔的字，比任何广告都好看。
逗dòuto amuse, to tease
有的公司召开发布会，请球星、明星或华裔移民担任代言人，让球星在台上颠球给观众看；有人在直播中抱着自己的宝贝，一边哄孩子一边介绍功能，偶尔还逗孩子笑，也有人请书法家写下祝福，一幅出自名家手笔的字，比任何广告都好看。
宣传xuānchuánto publicize, to promote
宣传的目的不是制造热闹，而是让个人看见这款应用与日常沟通的关系。
手笔shǒubǐstyle of handling affairs
有的公司召开发布会，请球星、明星或华裔移民担任代言人，让球星在台上颠球给观众看；有人在直播中抱着自己的宝贝，一边哄孩子一边介绍功能，偶尔还逗孩子笑，也有人请书法家写下祝福，一幅出自名家手笔的字，比任何广告都好看。
推广tuīguǎngto popularize, to promote
推广团队常与当地伙伴合作。
Promotion teams often cooperate with local partners.
注册zhùcèto register
总裁和副总裁会听取高级销售人员的意见，了解哪些服务最受欢迎，以及注册过程在哪些地方让人犹豫。
A president and senior vice-president may listen to sales staff and learn which services are most welcome and where registration makes people hesitate.
召开zhàokāito hold (a meeting), to convene
有的公司召开发布会，请球星、明星或华裔移民担任代言人，让球星在台上颠球给观众看；有人在直播中抱着自己的宝贝，一边哄孩子一边介绍功能，偶尔还逗孩子笑，也有人请书法家写下祝福，一幅出自名家手笔的字，比任何广告都好看。
合作hézuòto cooperate, to work together
推广团队常与当地伙伴合作。
Promotion teams often cooperate with local partners.
伙伴huǒbànpartner
推广团队常与当地伙伴合作。
Promotion teams often cooperate with local partners.
总裁zǒngcáipresident (of a company)
总裁和副总裁会听取高级销售人员的意见，了解哪些服务最受欢迎，以及注册过程在哪些地方让人犹豫。
A president and senior vice-president may listen to sales staff and learn which services are most welcome and where registration makes people hesitate.
实现shíxiànto realize, to achieve
企业想实现覆盖，就不能只把开发中心的想法原样搬过去，而要针对当地现实安排业务。
A company that wants wide coverage cannot simply move the ideas of its development centre unchanged; it must arrange its business for local realities.
覆盖fùgàito cover
企业想实现覆盖，就不能只把开发中心的想法原样搬过去，而要针对当地现实安排业务。
A company that wants wide coverage cannot simply move the ideas of its development centre unchanged; it must arrange its business for local realities.
移动yídòngto move; mobile
例如，某些地区移动网络发达，用户习惯随时发送照片和语音；另一些地区更在意费用或隐私。
For example, mobile networks are developed in some regions, and users are used to sending photos and voice messages at any time; people elsewhere care more about cost or privacy.
通信tōngxìnn./v. communication; to communicate
一项通信服务刚进入海外市场时，用户并不一定了解它的名称和背景，各地对同一件产品的称谓也可能完全不同。
When a mobile messaging app first enters an overseas market, users may not know its name or background, and the same product can be referred to quite differently from place to place.
应用yìngyòngn./v. application; to apply
宣传的目的不是制造热闹，而是让个人看见这款应用与日常沟通的关系。
企业qǐyèenterprise, company
企业想实现覆盖，就不能只把开发中心的想法原样搬过去，而要针对当地现实安排业务。
A company that wants wide coverage cannot simply move the ideas of its development centre unchanged; it must arrange its business for local realities.
称霸chēngbàto dominate, to maintain
背景bèijǐngbackground
一项通信服务刚进入海外市场时，用户并不一定了解它的名称和背景，各地对同一件产品的称谓也可能完全不同。
When a mobile messaging app first enters an overseas market, users may not know its name or background, and the same product can be referred to quite differently from place to place.
高级gāojíadj. senior, high-ranking
总裁和副总裁会听取高级销售人员的意见，了解哪些服务最受欢迎，以及注册过程在哪些地方让人犹豫。
A president and senior vice-president may listen to sales staff and learn which services are most welcome and where registration makes people hesitate.
副fùadj. deputy, vice
总裁和副总裁会听取高级销售人员的意见，了解哪些服务最受欢迎，以及注册过程在哪些地方让人犹豫。
A president and senior vice-president may listen to sales staff and learn which services are most welcome and where registration makes people hesitate.
开发kāifāto develop, to exploit
企业想实现覆盖，就不能只把开发中心的想法原样搬过去，而要针对当地现实安排业务。
A company that wants wide coverage cannot simply move the ideas of its development centre unchanged; it must arrange its business for local realities.
中心zhōngxīncenter
企业想实现覆盖，就不能只把开发中心的想法原样搬过去，而要针对当地现实安排业务。
A company that wants wide coverage cannot simply move the ideas of its development centre unchanged; it must arrange its business for local realities.
相关xiāngguānto correlate, to be relevant
这样的交流能使经营计划更接近真实需要，也能发现相关问题。
Such exchanges make operating plans closer to real needs.
业务yèwùprofessional work, business
企业想实现覆盖，就不能只把开发中心的想法原样搬过去，而要针对当地现实安排业务。
A company that wants wide coverage cannot simply move the ideas of its development centre unchanged; it must arrange its business for local realities.
现实xiànshíreality
企业想实现覆盖，就不能只把开发中心的想法原样搬过去，而要针对当地现实安排业务。
A company that wants wide coverage cannot simply move the ideas of its development centre unchanged; it must arrange its business for local realities.
个人gèrénindividual
宣传的目的不是制造热闹，而是让个人看见这款应用与日常沟通的关系。
以及yǐjíconj. and also, as well
总裁和副总裁会听取高级销售人员的意见，了解哪些服务最受欢迎，以及注册过程在哪些地方让人犹豫。
A president and senior vice-president may listen to sales staff and learn which services are most welcome and where registration makes people hesitate.
程度chéngdùdegree, level
创新不是忽视差别，而是在不同程度上调整功能，使更多人愿意使用。
Innovation does not ignore differences: it adjusts functions to different degrees so that more people want to use them.
发达fādáadj. developed, advanced
例如，某些地区移动网络发达，用户习惯随时发送照片和语音；另一些地区更在意费用或隐私。
For example, mobile networks are developed in some regions, and users are used to sending photos and voice messages at any time; people elsewhere care more about cost or privacy.
创新chuàngxīnto create sth. new, to innovate
创新不是忽视差别，而是在不同程度上调整功能，使更多人愿意使用。
Innovation does not ignore differences: it adjusts functions to different degrees so that more people want to use them.
领导lǐngdǎoleader
稳定的服务、清楚的说明以及可靠的合作，往往比一次轰动的活动更能留住用户，形成长久的市场地位，也帮助企业保持领导优势。
Stable service, clear explanations, and dependable cooperation usually keep users more effectively than one sensational event, building a lasting market position and helping the company retain a leadership advantage.
地位dìwèiposition, status
当应用逐步进入社区、学校和小企业，它的市场地位并非只来自广告。
When an app gradually enters communities, schools, and small businesses, its market position does not come from advertising alone.
经营jīngyíngto manage, to run
这样的交流能使经营计划更接近真实需要，也能发现相关问题。
Such exchanges make operating plans closer to real needs.
销售xiāoshòuto sell, to market
总裁和副总裁会听取高级销售人员的意见，了解哪些服务最受欢迎，以及注册过程在哪些地方让人犹豫。
A president and senior vice-president may listen to sales staff and learn which services are most welcome and where registration makes people hesitate.
针对zhēnduìto be targeted at
企业想实现覆盖，就不能只把开发中心的想法原样搬过去，而要针对当地现实安排业务。
A company that wants wide coverage cannot simply move the ideas of its development centre unchanged; it must arrange its business for local realities.
当地dāngdìlocal, in the locality
企业想实现覆盖，就不能只把开发中心的想法原样搬过去，而要针对当地现实安排业务。
A company that wants wide coverage cannot simply move the ideas of its development centre unchanged; it must arrange its business for local realities.
代言dàiyánto speak on behalf of, to star in a commercial
有的公司召开发布会，请球星、明星或华裔移民担任代言人，让球星在台上颠球给观众看；有人在直播中抱着自己的宝贝，一边哄孩子一边介绍功能，偶尔还逗孩子笑，也有人请书法家写下祝福，一幅出自名家手笔的字，比任何广告都好看。
华裔huáyìforeign citizen of Chinese origin
有的公司召开发布会，请球星、明星或华裔移民担任代言人，让球星在台上颠球给观众看；有人在直播中抱着自己的宝贝，一边哄孩子一边介绍功能，偶尔还逗孩子笑，也有人请书法家写下祝福，一幅出自名家手笔的字，比任何广告都好看。
移民yímínimmigrant
有的公司召开发布会，请球星、明星或华裔移民担任代言人，让球星在台上颠球给观众看；有人在直播中抱着自己的宝贝，一边哄孩子一边介绍功能，偶尔还逗孩子笑，也有人请书法家写下祝福，一幅出自名家手笔的字，比任何广告都好看。
Listen to the text
一项通信服务刚进入海外市场时，用户并不一定了解它的名称和背景，各地对同一件产品的称谓也可能完全不同。企业想实现覆盖，就不能只把开发中心的想法原样搬过去，而要针对当地现实安排业务。
yī xiàng tōngxìn fú wù gāng jìn rù hǎi wài shì chǎng shí， yònghù bìng bù yī dìng le jiě tā de míng chēng hé bèijǐng， gè dì duì tóng yī jiàn chǎn pǐn de chēngwèi yě kě néng wán quán bù tóng。 qǐyè xiǎng shíxiàn fùgài， jiù bù néng zhǐ bǎ kāifā zhōngxīn de xiǎng fǎ yuán yàng bān guò qù， ér yào zhēnduì dāngdì xiànshí ān pái yèwù。
When a mobile messaging app first enters an overseas market, users may not know its name or background, and the same product can be referred to quite differently from place to place. A company that wants wide coverage cannot simply move the ideas of its development centre unchanged; it must arrange its business for local realities.
有的公司召开发布会，请球星、明星或华裔移民担任代言人，让球星在台上颠球给观众看；有人在直播中抱着自己的宝贝，一边哄孩子一边介绍功能，偶尔还逗孩子笑，也有人请书法家写下祝福，一幅出自名家手笔的字，比任何广告都好看。宣传的目的不是制造热闹，而是让个人看见这款应用与日常沟通的关系。
yǒu de gōng sī zhàokāi fā bù huì， qǐng qiú xīng、 míngxīng huò huáyì yímín dān rèn dàiyán rén， ràng qiú xīng zài tái shàng diān qiú gěi guān zhòng kàn； yǒu rén zài zhíbō zhōng bào zhe zì jǐ de bǎobèi， yī biān hǒng hái zi yī biān jiè shào gōng néng， ǒu ěr hái dòu hái zi xiào， yě yǒu rén qǐng shū fǎ jiā xiě xià zhù fú， yī fú chū zì míng jiā shǒubǐ de zì， bǐ rèn hé guǎng gào dōu hǎo kàn。 xuānchuán de mù de bù shì zhì zào rè nào， ér shì ràng gèrén kàn jiàn zhè kuǎn yìngyòng yǔ rì cháng gōu tōng de guān xì。
Some companies hold launch events with footballers, celebrities, or Chinese emigrants as spokespeople, and have the footballer juggle a ball on stage. One holds their baby during a live stream, soothing the child while demonstrating features and occasionally making the child laugh; another invites a calligrapher to write a greeting, and a piece from a master's hand looks better than any advertisement. The aim of promotion is not merely to create noise, but to let individuals see how the app relates to everyday communication.
推广团队常与当地伙伴合作。总裁和副总裁会听取高级销售人员的意见，了解哪些服务最受欢迎，以及注册过程在哪些地方让人犹豫。这样的交流能使经营计划更接近真实需要，也能发现相关问题。
tuīguǎng tuán duì cháng yǔ dāngdì huǒbàn hézuò。 zǒngcái hé fù zǒngcái huì tīng qǔ gāojí xiāoshòu rén yuán de yì jiàn， le jiě nǎ xiē fú wù zuì shòu huān yíng， yǐjí zhùcè guò chéng zài nǎ xiē dì fāng ràng rén yóu yù。 zhè yàng de jiāo liú néng shǐ jīngyíng jì huà gèng jiē jìn zhēn shí xū yào， yě néng fā xiàn xiāngguān wèn tí。
Promotion teams often cooperate with local partners. A president and senior vice-president may listen to sales staff and learn which services are most welcome and where registration makes people hesitate. Such exchanges make operating plans closer to real needs.
例如，某些地区移动网络发达，用户习惯随时发送照片和语音；另一些地区更在意费用或隐私。创新不是忽视差别，而是在不同程度上调整功能，使更多人愿意使用。
lì rú， mǒu xiē dì qū yídòng wǎng luò fādá， yònghù xí guàn suí shí fā sòng zhào piàn hé yǔ yīn； lìng yī xiē dì qū gèng zài yì fèi yòng huò yǐn sī。 chuàngxīn bù shì hū shì chà bié， ér shì zài bù tóng chéngdù shàng diào zhěng gōng néng， shǐ gèng duō rén yuàn yì shǐ yòng。
For example, mobile networks are developed in some regions, and users are used to sending photos and voice messages at any time; people elsewhere care more about cost or privacy. Innovation does not ignore differences: it adjusts functions to different degrees so that more people want to use them.
当应用逐步进入社区、学校和小企业，它的市场地位并非只来自广告。稳定的服务、清楚的说明以及可靠的合作，往往比一次轰动的活动更能留住用户，形成长久的市场地位，也帮助企业保持领导优势。
dāng yìngyòng zhú bù jìn rù shè qū、 xué xiào hé xiǎo qǐyè， tā de shì chǎng dìwèi bìng fēi zhǐ lái zì guǎng gào。 wěn dìng de fú wù、 qīng chǔ de shuō míng yǐjí kě kào de hézuò， wǎng wǎng bǐ yī cì hōng dòng de huó dòng gèng néng liú zhù yònghù， xíng chéng zhǎng jiǔ de shì chǎng dìwèi， yě bāng zhù qǐyè bǎo chí lǐngdǎo yōu shì。
When an app gradually enters communities, schools, and small businesses, its market position does not come from advertising alone. Stable service, clear explanations, and dependable cooperation usually keep users more effectively than one sensational event, building a lasting market position and helping the company retain a leadership advantage.
国际化没有统一答案。企业若尊重当地语言、生活和交流习惯，便能在发达或正在发展的市场找到位置；所谓成功，最终是让通信真正方便人与人之间的联系。
guó jì huà méi yǒu tǒng yī dá àn。 qǐyè ruò zūn zhòng dāngdì yǔ yán、 shēng huó hé jiāo liú xí guàn， biàn néng zài fādá huò zhèng zài fā zhǎn de shì chǎng zhǎo dào wèi zhì； suǒ wèi chéng gōng， zuì zhōng shì ràng tōngxìn zhēn zhèng fāng biàn rén yǔ rén zhī jiān de lián xì。
International expansion has no single answer. If a company respects local language, life, and communication habits, it can find a place in developed or developing markets. Success ultimately means making communication genuinely easier between people.
Tap a marked word for its meaning. Tap a line to see the English.
Grammar
总裁和副总裁会听取高级销售人员的意见，了解哪些服务最受欢迎，以及注册过程在哪些地方让人犹豫。A president and senior vice-president may listen to sales staff and learn which services are most welcome and where registration makes people hesitate.
A以及B
以及. '以及' is a conjunction used to connect parallel elements of words or phrases, generally arranged in order of priority.
吃饭时不要用筷子敲打碗，盘子以及桌面。
Chīfàn shí búyào yòng kuàizi qiāodǎ wǎn, pánzi yǐjí zhuōmiàn.
Don't use chopsticks to tap bowls, plates, and the table while eating.
创新不是忽视差别，而是在不同程度上调整功能，使更多人愿意使用。Innovation does not ignore differences: it adjusts functions to different degrees so that more people want to use them.
程度+ Noun OR Adjective +程度
程度. '程度' is a noun indicating the level or degree of something. It can also be used adverbially.
由于中国互联网的用户数量以及市场成熟程度等都低于发达国家，在产品创新上难有领导地位。
Yóuyú Zhōngguó hùliánwǎng de yònghù shùliàng yǐjí shìchǎng chéngshú chéngdù děng dōu dīyú fādá guójiā, zài chǎnpǐn chuàngxīn shàng nán yǒu lǐngdǎo dìwèi.
Due to China's lower internet user numbers and market maturity level compared to developed countries, it's difficult to have a leading position in product innovation.
Which word means “to publicize, to promote”?
Culture
科技对生活的影响 - The Impact of Technology on Life
Technology changes life very quickly. Mobile phones let people contact family, look for information, and handle many matters at any time, while online courses mean that learning no longer happens only in classrooms. At the same time, new technology brings new habits and problems, such as the protection of personal information, screen time, and differences between regions. People need not fear technology, but they should not depend on it completely. What matters is understanding a tool's uses and limits, applying it to real needs, and leaving accessible choices for older people, children, and people unfamiliar with technology. In this way, technology can truly make life more convenient and fairer.
Write the new characters
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颠 from 颠球 · to juggle a soccer ball
Trace the strokes in order
Practice
8 questions · about 4 minutes
Pick the meaningListenFill the gapMatchWord order
Finish
Finish the practice to complete this lesson.